Whataburger
POP | PACKAGING | MERCH | SOCIAL | ILLUSTRATION | WEB
Whataburger. You know it. You love it. It's just like you like it. I had an amazing opportunity to design every aspect of this iconic Texas brand. This work was done at McGarrah Jessee.
These new bags are all about keeping it fresh. These new typography executions in a truly classic format push the Whataburger design down to its most pure form.
Whataburger has a huge hiring initiative and I was one of a few designers designing the the social media for these monthly campaigns. We had the opportunity to dive into animation, footage and shoot and use new photography just for this campaign.
Interior murals for new Whataburger units was a massive project. Every designer I worked with had their hands on one of these at one point. I did quite a few and now my and family and I try and stop by Whataburger units when we venture out on family road trips. The flash sheet above shows my contributions to the project.
Whataburger emails went through a complete re-design and I had the opportunity to work on them all. This included emails for the Whatastore, restaurant, and the onboarding for new customers.
