MAMITAS HARD SELTZER
BRAND IDENTITY | PACKAGING | APPAREL | ILLUSTRATION
Mamitas is a hard seltzer with real tequila, sparkling water, and natural flavors. Mamitas keeps a light and refreshing taste while staying authentic to iconic tequila cocktails that have inspired bartenders for decades.
Mamitas wanted simple and clean that harkened back to it's roots in mexico. Mamitas needed to stand out in a sea of can designs with typography on white cans. Because Mamitas means "Hot Momma" or "Little Mother" I came up with an idea of a mural illustration that showcased this beautiful woman.
