Background
Gossamer Gear is a small, passionate company whose mission is to improve your experience with backpacking with the best ultralight products. We take pride in creating some of the most innovative gear on the market while teaching and advocating for lightweight backpacking. We live to create and produce products that will further enhance your enjoyment on the trail by lightening your load.
My Role
- Branding
- Art Direction
- Packaging
The Challenge
Gossamer Gear needed a new logo and branding elements and also wanted to emphasize their best selling backpack. The crew at Gossamer Gear had excellent photography because they are adventurers at heart. What they really needed was a modern take on their brand to set them apart from the rest of the pack.
The Approach
For Gossamer Gear the idea was to create a sleek and simple design that ties in the outdoor elements in a more abstact look. I took the colors straight off their classic pack, the Mariposa 60. Clean, classic, comfortable.
